Whether you are running a small or big business, you need an efficient business website design that can serve as a central digital hub for your clients. It should be well-planned and effectively designed—a perfect representation of your brand. You can achieve this by working with a dedicated and seasoned web designer.
Website designers are responsible for sustaining a brand’s aesthetics. But, there is a much bigger role. It is to build a pleasant digital experience that aligns with the users’ needs, and business’ objectives. For a specific website to be an effective asset for the buyer and business owner, web designers should follow a purpose-driven, intentional path. Below are some simple rules that will help you get started.
Educate your staff about the ins and outs of your business.
When creating a website for small businesses, the entire marketing team needs a strong understanding of the business, as well as its verticals. Web designers can overlook this idea, and instead, focus on the visual elements representing brand identity. They should have a good working knowledge about the business’ operations and offerings.
Determine your goals.
Before starting the website design process, ask yourself an important question. What is your website’s purpose? Whether you are creating a new one, or redesigning an old website, this question should be answered properly.
You need to determine measurable goals first before beginning the workflow. Remember that no project has a one-size-fits-all formula. Even similar companies have very different website requirements.
Map out the user journey.
After defining your goals, it’s finally time to look at the users’ perspectives. Are they coming from a PPC ad, email marketing campaign or Google search? What are the most effective and relevant keywords that captures their attention? What will motivate them to click? What type of messaging do you want to deliver?
If your target market has several, then every persona might grasp a different user pathway or journey. Web designers should also be aware about the different motivations of every website’s various target personas.
Prioritize and simplify.
Guide your end users where they want to be. Great user experience is all about minimalism and simplification. Make sure to eliminate unnecessary content. Never clutter your webpages. Limit the amount of elements in your page layouts and navigation menus to 7. If you include more than that, you can confuse the CTAs you wish to convey.