eCommerce Growth This 2020


Starting an online business in Malaysia is easier now, thanks to the ongoing simplification and evolution of ecommerce technology. Now, it’s a lot easier to launch an online business, even with little knowledge on online payment processing, fulfillment, web hosting and logistics.

Since marketing technology is getting more and more sophisticated, even if you are a newbie in the digital landscape, you can manage and own a successful direct-to-consumer brand. Here three things that you must remember as you improve your brand this 2020.

1. Content is king.

Creating quality, engaging content is essential to every marketing strategy. You don’t need to blog, or to spend thousands on photo shoots and video productions. Quality content creation means coming up with a brand story that provides a consumer a reason to care. Communicate your engaging, fresh story effectively across all touchpoints.

Investing on engaging content would ensure that your ecommerce platform is the best representation the brand you want to build. Your content and your website are your tools in generating more customers.

2. Lock in direct response channels.

Content creation is just the first step in the process. The next thing you need to do is come up with distribution plans for your content. Establish good marketing funnels for your brand’s message across paid display, email and other direct response channels. These will fuel your strategy in generating more traffic.

You can further maximize your opportunities by retargeting recent shopping cart abandoners. It’s also possible to increase the bids on branded paid search terms in order to ensure that you are capturing the existing demands.

3. Improve your relationship with your customers.

Once you have invested money and time in a new business, it’s time to start establishing long- term relationships with your customers. Your business’ success would depend on your customer base. Don’t just aim for one-time purchases. Keep in mind that it’s important to develop an emotional connection with them. Make them feel good about their purchases. If they have inquiries, attend to them as soon as possible.